Home Selling The best and worst places to sell your home revealed based on...

The best and worst places to sell your home revealed based on sold price to asking price performance

The latest data from estate agent comparison site, GetAgent.co.uk, has revealed where has been the best markets for UK home-sellers over the last year based on the percentage of asking price achieved.

GetAgent pulls data from all of the major property listing portals which are then cross-referenced with the Land Registry using their proprietary algorithms and input from partner agents to see where has enjoyed the best property sale performance, as well as whereas endured the worst. 

The research shows that across the UK as a whole, the nation’s homesellers were forced to readjust their price expectations by -4% overall achieving an average sold price just 96% of the average asking price their homes were listed at. 

The best performers

But it hasn’t all been doom and gloom over the last year and in fact, some areas have seen home sellers achieving above asking price despite the wider backdrop of Brexit uncertainty. 

The best place to have sold a home in the last year? Preston, where home-sellers achieved an average sold price of £214,325, 121% of the average asking price of £177,177. 

Kingston Upon Hull was also home to an average sold price of some 120.9% of the average asking price of £118,857. 

Sheffield (120.4%), Southampton (119.3%), Barking and Dagenham (111.3%), Northampton (110.9%), Newham (110%), Sunderland (108.6%) and Wigan (108.3%) also saw the average sold price achieved in the last year exceed the average asking price. 

Within the capital and in addition to Barking and Newham, Haringey, Islington, Hammersmith and Fulham, Tower Hamlets, Ealing, Hillingdon, Brent, Bexley, Sutton, Lewisham and Waltham Forest all saw the average sold price exceed the average asking price. 

The worst performers

Of course, it hasn’t been above asking price sales for everyone and Copeland ranks as the worst place to have sold in the UK with sellers achieving just 72.7% of asking price. Pendle (74%), Pembrokeshire (74.3%) and Burnley (75.1%) are also amongst the worst performers. 

In London, the City of London sits bottom with just 78.9% of asking price achieved along with Camden (81.9%) and Westminster (84.8%).

Founder and CEO of GetAgent.co.uk, Colby Short, comments:

“A very tough year for the UK property market was always going to bring an underachievement where sold price to asking price performance was concerned and the extent of the damage caused by an uncertain Brexit backdrop is very clear in a large number of areas.

However, what’s perhaps more impressive is the vast number of areas that have defied wider market conditions to see sold prices climb beyond the average asking price. 

Not only does this demonstrate the resilience of the market but it shows that in areas where marginal top line price declines amounted to very little on the average house price, a realistic business as usual attitude from both buyers and sellers kept things moving and in many cases ensured sellers exceeded their asking price expectations.” 

Nationally
Location Average asking price (2019) Average Sold Price (2019) Difference % (sold to ask)
United Kingdom £352,552 £339,064 96%
Rankings – 10 Best sold price to asking difference (%)
Location Average asking price (2019) Average Sold Price (2019) Difference % (sold to ask)
Preston £177,177 £214,325 121.0%
Kingston upon Hull £118,857 £143,669 120.9%
Sheffield £197,727 £237,991 120.4%
Southampton £249,757 £297,917 119.3%
Bournemouth £263,002 £309,791 117.8%
Barking and Dagenham £316,800 £352,515 111.3%
Northampton £254,079 £281,703 110.9%
Newham £431,554 £474,635 110.0%
Sunderland £148,077 £160,824 108.6%
Wigan £185,093 £200,457 108.3%
Rankings – 10 Worst sold price to asking difference (%)
Location Average asking price (2019) Average Sold Price (2019) Difference % (sold to ask)
Copeland £206,067 £149,871 72.7%
Pendle £175,042 £129,582 74.0%
Pembrokeshire £264,211 £196,301 74.3%
Burnley £145,906 £109,546 75.1%
North Warwickshire £347,461 £262,389 75.5%
North Dorset £422,022 £318,850 75.6%
Denbighshire £268,044 £202,733 75.6%
Wealden £495,378 £374,847 75.7%
Mid Devon £366,455 £277,531 75.7%
Powys £285,468 £216,494 75.8%
Rankings – Sold price to asking difference (%) by London borough
Location Average asking price (2019) Average Sold Price (2019) Difference % (sold to ask)
Barking and Dagenham £316,800 £352,515 111.3%
Newham £431,554 £474,635 110.0%
Haringey £571,258 £612,564 107.2%
Islington £829,807 £884,487 106.6%
Hammersmith and Fulham £1,163,019 £1,237,886 106.4%
Tower Hamlets £690,754 £734,172 106.3%
Ealing £558,223 £591,129 105.9%
Hillingdon £488,044 £515,466 105.6%
Brent £705,670 £737,146 104.5%
Bexley £403,843 £412,437 102.1%
Sutton £453,213 £459,538 101.4%
Lewisham £481,786 £484,742 100.6%
Waltham Forest £499,244 £500,435 100.2%
Croydon £488,865 £484,823 99.2%
Harrow £555,411 £543,734 97.9%
Enfield £500,342 £484,528 96.8%
Southwark £576,149 £552,924 96.0%
Kensington and Chelsea £2,143,016 £2,051,604 95.7%
Lambeth £754,020 £721,802 95.7%
Greenwich £477,517 £457,040 95.7%
Redbridge £495,376 £466,188 94.1%
Richmond upon Thames £1,007,845 £939,269 93.2%
Havering £481,338 £446,219 92.7%
Merton £709,640 £636,161 89.7%
Wandsworth £885,072 £786,567 88.9%
Hounslow £548,467 £483,408 88.1%
Barnet £811,126 £713,979 88.0%
Kingston upon Thames £682,143 £599,649 87.9%
Bromley £587,789 £511,944 87.1%
Hackney £814,872 £703,962 86.4%
Westminster £2,559,362 £2,169,725 84.8%
Camden £1,631,240 £1,336,488 81.9%
City of London £1,201,651 £947,739 78.9%

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